Jeep / Fiat

Creation of digital display campaigns for the car manufacturers.

I worked across multiple campaigns for Jeep and Fiat during my time at Digital Dialogue and was in charge of producing the digital output. Below is a masthead created for the Jeep Cherokee brand campaign launch. Users could swipe across the imagery revealing an x-ray of the vehicle. Interactive hotspots revealed the car features. This execution was used on the homepage of YouTube.

An accompanying landing page was also created for the campaign. Below is the page with interaction notes.

Race the sun a campaign promoting the Jeep Wrangler. We created a game within a digital display masthead banner. The aim of the game was to go the furthest in your Jeep Wrangler before the sun sets. This appeared on the homepage of YouTube.

Below is the the 'Explore the Range' digital display masthead. Users could explore each vehicle, which contained a video element.

The below FIAT Series 3 car configurator masthead execution was hugely successful. The expandable banner allows users to configure the FIAT to their own specifications. This execution was used on the homepage of YouTube.

The below masthead execution allow user to configure their own FIAT Abarth. This execution was used on the homepage of YouTube.

Role in project : Lead Design, Art Direction
Agency : Digital Dialogue

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