With the pages being information heavy we injected some colour & vibrancy by using colour coded sections. We also used photography where possible.
Using Atomic design principles, pages were constructed using components.
Below are A series of moodboards initially presented to the client. We used these as reference during the design discovery phase of the project.
Below are some initial sketches which were done before moving into design concepts.
As 'My Vaccination' did not have any branding or style guides to start with. I explored multiple design directions using the parent company's (GSK) style guide as a reference point. These were presented to the relevant stakeholders and a design direction was agreed on.
Built on Atomic design principles, a comprehensive style guide was created for the front-end team.
