Being a digital agency agency, of course the site had to look superb on mobile. I used an all device first methodology, designing all break point layouts concurrently. The website is fully responsive, even taking in very large monitors. This was done by using percentage DIV containers and percentage widths for the copy and containers.
The Website has a bold look and feel, using the Tribal colour palette of black, yellow and white. The use of typography was also important in this execution. Each section of the page is blended together with large headlines.
Below are some initial sketches.
After the initial sketching, i moved straight into concept designs. During the concept phase of the design, many different creative routes were explored. A few of these are below.
Role in project : Lead Design, Art Direction
Agency : Tribal Melbourne
https://www.tribalworldwideaustralia.com/
