Mobile screens were designed, below is the homepage carousel.
The vehicle pages were split up into car feature sections. Using large scale images with accompany copy the sections focused on specific elements which were unique to the vehicle. We used this template approach across all vehicles on the site. Below is the design for the MiTO vehicle.
Mobile screens designed for the vehicle pages. For the mobile designs we wanted to keep the full screen imagery approach.
The heritage page on the site was an opportunity to break from the templated approach of the vehicle pages. As the user scrolled down the page they explore a timeline on the history of Alfa Romeo. Animation is used throughout the page as scroll trigger fades combined with subtle parallax movement really brought the page to life.
The dropdown navigation and interactions were explored.
Role in project : Lead Design, Art Direction
Agency : Digital Dialogue
