The client wanted a cinematographic direction for the look and feel of the site to fit with the branding produced for the campaign. To achieve this we went with a full-bleed approach. Each section of the one page site would take up the entire screen real estate. Once the user scrolls, scroll-jacking would take over and display the user the next section of the site.
Mobile and tablet views were also designed.
A style guide was created for the front-end team.
Role in project : Lead Design, Art Direction
Agency : Digital Dialogue
