Bold colours were used to colour-code each section of the site. These block colours combined with illustrations gave the site a playfel feel whilst also being information lead.
An interactive car selector was also part of the brief.
In had the opportunity to craft some bold iconography/illustrations which were are used throughout the site.
A style guide was created for the front-end team.
Role in project : Lead Design
Creative direction : Daniel Bradshaw
Agency : FCBÂ Inferno
